DIscuss the audience appeal for Mad Men

Mad Men has targeted the same audience throughout, differing it from the modern texts. It is represented in the 1960s where society struggled financially alongside other issues such as gender & race. As women where seen more as objects in the 1960s women in the modern society may want to watch to relate; however will not be useful for modern women.

Mad Men being a subscribers only channel on Sky Atlantic limits the viewers it can gain, As this programme is set at older date it may prevent elderly audiences which may have been around at that time to view the channels as they may find it unnecessary to subscribe for one channel.

As Mad Men is Character driven (story is based behind characters rather than a plot) it is likely to appeal to a high class of audience who takes personal interest in the characters; for example females may have interest in Joan as she is represented in the olden 60s feminist manner (sexist view by the writer) There is a story behind each character therefore which gives audiences more options to favourite someone specifically as they all differ in some way.

It is likely that the audience stay attached to the series throughout as the show has received various awards for such; e.g 15 Emmy Awards & Golden globe awards within the first 4 seasons. This suggests that modern audiences which 'flick channels' are less likely to view this, as attached fans are most likely to be the main audience.

LOST

Lost is about a group of multinational people which are involved in a mysterious plane crash, resulting to be trapped on an abandoned island with a unknown creature which may be causing a threat to the survivors of the crash. The beginning of season 1 episode 2 straight away indicates that LOST is an hybrid genre production, the producers have done this by involving action drama by making Jack the 'Male Hero' role for rescuing injured survivors and leading the majority of the group; Kate is seen as the 'Female main character' as she creates many enigma codes related to the handcuffs and Marshall rescue etc. Each character plays a role, these are the typical roles you would see in an action film; scenes such as shooting the polar bear also reinforces this genre. Sci-fi is another genre which arises in this episode, scenes such as fighting the polar bear on an abandoned island suggests this (what is a polar bear doing on habitat where it doesn't belong?) other issues such as the unknown creature the person in the recording is talking about, are all conventions of a sci-fi. The Narrative is from a traditional Fantasy genre, it introduces the audience to a group of role-playing characters which are about to embark on a journey type quest to escape from the island; thus creating a mixed hybrid genre.

Lost is a much more modern production more suitable for a passive audience; the use of sounds (Diegetic by the use of source music), camera angles,  

                  Explore the impact of digital technologies on your selected industry

digital technology has evolved rapidly since the past 20 years, making text far more assessable for audiences. In the music industry, the evolution of technology has allowed music to be expressed worldwide by social media and even global marketing were music is shared through websites.

The movement from old to new digital technologies has effected the music industry by easier access; this benefits the modern artists such as Lady Gaga as her music is shared through modern techniques.
This involves methods such as downloading; as her music is made viral it is possible to download her content through applications such as Itunes and Spotify. The older generation did not benefit from this as they didn't have access to this form on technology. Lady Gaga has been able to produce then promote her music using the online media e.g fansites, social websites like facebook.

Nirvana could not compete with the modern technology due to the lack of global interaction. Lady Gaga has had 156m views struck off her official YouTube account today just one month after the online video provider reduced the play counts of many major label acts by 2 billion views.

Gaga's popularity on Twitter is unparalleled, she has gained 22 million followers putting her ahead of Justin Bieber (18.1 million), Katy Perry (15.75 million), Shakira (14.56 million) and Rihanna (14.49 million).

Lady Gaga has eight million fans on Facebook and more than 800,000 "circles" on Google+. Thanks in part to her viral marketing and social network sucess, the pop sensation's latest album has sold more than eight million copies worldwide.

The best-selling singer puts the popularity of her following down to writing tweets herself, rather than hiring staff to do so - as many other stars do.

She occasionally offers her followers backstage concert tickets and unveils promotion pictures on her account, but mostly she tweets about anything from fashion and music to cookies.

Gaga, who has sold an estimated 23 million albums worldwide, has come in for criticism over the aggressive online tactics employed by her fans,

These figure reinforce the idea of the growth of evolution; artists are enabled to function independently; manage social accounts and increasing public interest by interacting in a social manner enables them to grow. where as in the past when this wasn't available for artists like nirvana to this extent; they would require a record label to manage and promote without the use of modern technology.